It turns out that Lacanilao's observations do not apply only to the Philippines. A similar predicament exists in the United States. Curriculum specialist Joel R. Malin and education professor Christopher Lubienski, both from University of Illinois, have authored a paper in the journal Education Policy Analysis Archives that suggests "...analyzing various indicators of expertise and media penetration, we find a weak relationship between expertise and media impact, but find significantly elevated media penetration for individuals working at a sub-sample of organizations promoting what we term “incentivist” education reforms, in spite of their generally lower levels of expertise...."
The following graphs taken from the paper show an inverse relation between expertise (as measured by Google Scholar) and media exposure:
|Above figures copied from|
MALIN, Joel R.; LUBIENSKI, Christopher. Educational Expertise, Advocacy, and Media Influence. Education Policy Analysis Archives, [S.l.], v. 23, p. 6, jan. 2015. ISSN 1068-2341.
Malin also adds the following in a phys.org article that describes the above paper:
"Our findings suggest that individuals with less expertise can often have greater success in media penetration. Although some individuals might not have formal training in research methods for analyzing the issues about which they are speaking, they possess skills and orientations that make them accessible and appealing to the media. And when these people are affiliated with organizations that have strong media arms or outreach efforts, they have the support and the incentive to engage broader and policy audiences."